About Linkwave Structures
Linkwave Structures is an advertising infrastructure provider that helps media buyers, agencies, brands, and dropshippers run Facebook ads at scale. As its client base grew, maintaining stable setups across hundreds of advertising environments became essential to protecting campaign performance and avoiding unnecessary downtime.
As the company scaled, several baseline characteristics became clear:
- More than 750 customers served worldwide
- A client base ranging from solo media buyers to large agencies, brand owners, and dropshippers
- Many advertisers operating with a single Business Manager, creating exposure to full shutdowns during account restrictions or policy issues
The challenge: scaling Facebook advertising infrastructure safely
Running Facebook advertising structures at scale requires a clear separation between profiles, Business Managers, and advertising environments. Since each structure usually includes multiple browser profiles that need to behave like separate users, keeping browser behavior consistent is critical.
Many advertisers rely on single Business Managers and shared environments, which increases the risk of broad account restrictions and operational downtime as spend and account volume grow.
Why Incogniton was chosen
After evaluating several browser-based solutions on the market, Linkwave Structures selected Incogniton Anti-Detect browser because it enables them to:
- Run every Facebook profile in a fully isolated browser environment
- Manage browser environments with persistent cookies and local storage
- Prevent cross-contamination between profiles and accounts
- Scale structures with remote teams while maintaining consistent browser behavior
Linkwave Structures delivers the infrastructure, while Incogniton ensures that the infrastructure can be operated safely and consistently. Together, this creates a setup advertisers can rely on and reuse as they grow.
The impact: near-zero advertising downtime
At scale, teams using Linkwave Structures together with Incogniton consistently see:
- Ability to continue running ads even if one Business Manager is restricted
- Protection of high-value assets, such as Facebook pixels and pages
- Faster scaling without rebuilding ad accounts from scratch
- Greater confidence when spending at higher budgets
Instead of starting over after every issue, advertisers can simply switch to a backup component and keep campaigns running.
What the team says
“Facebook advertising is not about if something breaks, but when. Our structures are built so our clients never have to start from zero again.”
“Incogniton is essential for operating Facebook Structures correctly. Without stable and isolated browser profiles, even the best structure would be at risk.”
“Our goal is simple: keep our clients advertising, no matter what happens.”
Deployment considerations: onboarding and day-to-day usage
As usage expanded across hundreds of client setups, Linkwave addressed the challenge of day-to-day consistency by standardizing how each structure is deployed and operated.
Each Linkwave deployment includes:
- A clearly defined operating workflow for each browser profile and Business Manager
- Strict profile isolation to prevent shared state or cross-contamination
- Consistent browser environments designed to support long-term account stability
Once these standards are in place, structures are straightforward to operate and scale. Linkwave deploys each structure with these operating standards built in from the start, allowing clients to manage and grow their setups reliably over time.
Closing remark: What this means for advertisers
By using Linkwave Structures with Incogniton, advertisers get a Facebook advertising setup built for reliable day-to-day use. Business Managers, roles, and backups are clearly organized, and each account runs in its own isolated browser environment.
This results in a system that is easier to manage, more resilient to account restrictions, and suitable for long-term scaling.
