> Discover the difference between GBP owner vs. manager and a more organised workflow for local SEO teams. Source: https://incogniton.com/blog/how-to-manage-multiple-google-business-profiles/ (language: en-US) --- Guides & tutorialsMulti-accounting # How to Manage Multiple Google Business Profiles ![How to Manage Multiple Google Business Profiles with a Google Business Profile card for Oakwood Dental displayed on the right.](https://incogniton.com/wp-content/uploads/2026/11/gbp-hero-1200x812.png) - [![Picture of Yusuf Abdulhafeez](https://secure.gravatar.com/avatar/a606e980079d4dfa8d92ee609f3ae5e219159ab8171dd80256b798ec73b782ea?s=96&d=mm&r=g) Yusuf Abdulhafeez](https://incogniton.com/author-page-yusuf/) 8 mins read Share this: Summarize this article with your preferred AI [ChatGPT](https://chatgpt.com/?q=Summarize+this+article%3A+https://incogniton.com/blog/how-to-manage-multiple-google-business-profiles/+Structure+your+response+as%3A+1.+Key+Takeaways+%284-5+bullets%29+2.+Practical+Insights+3.+Summary.+Context:+This+article+is+published+on+our+blog.) 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[Perplexity](https://www.perplexity.ai/?q=Summarize+this+article%3A+https://incogniton.com/blog/how-to-manage-multiple-google-business-profiles/+Structure+your+response+as%3A+1.+Key+Takeaways+%284-5+bullets%29+2.+Practical+Insights+3.+Summary.+Context:+This+article+is+published+on+our+blog.) For many local businesses, Google Business Profile (GBP) is one of the first places potential customers encounter them. Before visiting a website or making a call, customers can find a business's opening hours, location, photos, reviews, and contact details directly on Google Search and Maps. That makes managing these listings an important part of local SEO. BrightLocal's [Local Consumer Review Survey](https://www.brightlocal.com/research/local-consumer-review-survey-2025/) found that 81% of consumers used Google to find reviews in 2024, more than any other platform. For agencies managing multiple local businesses, keeping these profiles accurate and up to date is therefore an important responsibility. However, managing several listings comes with its own challenges. Team members need the right permissions, client accounts must remain separate, and changes must be made to the correct business profile. A mistake with access or an incorrect edit can disrupt a client's listing and affect its visibility on Google Maps. The solution is to establish a clear system for managing access, organising client accounts, and handling routine updates. This guide explains how to manage multiple Google Business Profiles, from understanding user roles to setting up an organised workflow with Incogniton. ## Understand Google Business Profile owner vs manager roles ![Three cards detailing user roles: Primary owner, Owner, and Manager, with lists of permissions for each.](https://incogniton.com/wp-content/uploads/2026/11/image-13-1024x585.png) Before managing multiple client listings, you need to understand how Google assigns access to Business Profiles. Google provides two main user roles: Primary Owner, Owner, and Manager. Although these are three distinct roles, they differ mainly in the level of control they give each user. According to [Google's access guidelines](https://support.google.com/business/answer/3403100?hl=en-GB) , here's what each role can do. ### Primary owner Every Business Profile has one primary owner. This person has full control over the listing and can manage other users, transfer primary ownership, and remove the profile. The primary owner should generally be the business owner rather than the agency managing the listing. ### Owner Owners have almost the same permissions as the primary owner. They can edit business information, manage users, respond to reviews, publish posts, and perform other administrative tasks. However, they cannot remove the primary owner or transfer primary ownership without the appropriate process. ### Manager Managers can handle most day-to-day listing activities, including updating business information, responding to reviews, publishing posts, and managing photos. However, they cannot add or remove users, remove the profile, or transfer ownership. For most local SEO agencies, Manager access is sufficient. It gives your team the permissions needed to manage a client's listing without taking control of the business's underlying Google asset. There are a few additional rules worth knowing: - Each person needs their own Google Account. Google Groups cannot be added as owners or managers. - New owners and managers face a seven-day restriction on certain actions, including removing users, deleting the profile, and transferring primary ownership. - When a user is removed, their previous posts, reviews, and replies remain on the profile. The simplest arrangement is to have the client retain primary ownership and give your agency's designated Google accounts Manager access. ## Google Maps Listing Management at Scale ![Incogniton browser interface showing business profile for Riverside Plumbing with options to edit hours, phone, and address.](https://incogniton.com/wp-content/uploads/2026/11/image-15-1024x585.png) Once access permissions are sorted, the next challenge is managing multiple Google Business Profiles without mixing up client accounts. Google provides a Business Profile Manager dashboard that allows users to manage multiple listings from one Google Account. This is useful for businesses and agencies with several locations or clients. However, managing several listings through one dashboard does not automatically give you a structured way to separate the browser sessions used by different team members. For example, a team member might have several client accounts open in different tabs. Without a clear system, they could update the wrong listing, use the wrong login, or accidentally expose one client's session while working on another. Browser profiles offer a practical way to organise these sessions. Instead of relying on one browser environment for every client, you can create a separate browser profile for each Google Account used in your agency's workflow. This is where Incogniton comes in. Incogniton is an anti-detect browser that allows you to create separate browser environments, each with its own cookies, cache, browsing data, and configurable browser fingerprint. You can also assign a proxy to each profile. For a local SEO agency, this means you can create a dedicated environment for each client account. When you open a profile, you access the corresponding Google Account and its saved sessions without having to repeatedly sign in and out of different accounts. This separation helps prevent session mix-ups and makes it easier to control which team members access particular client environments. It does not guarantee that Google will never associate accounts or trigger verification checks, but it provides a more organised way to manage multiple client sessions. ## How to set up Incogniton for Google Business Profile Management Here's a step-by-step guide to setting up Incogniton to manage multiple Google Business Profiles for your clients. ### Step 1: Download Incogniton and create an account - Visit the [**Incogniton website**](https://incogniton.com/) and navigate to the download page using the header navigation. - Select the download option for your device (Mac or Windows) and install the application. - Return to the Incogniton website and select your preferred pricing package. - Follow the registration prompts to create your account. - Open the downloaded Incogniton application and log in using your credentials. Once you're logged in, you can start creating separate browser profiles for your clients. ### Step 2: Get the Right Proxies If your workflow requires checking local search results from different geographical locations, you can configure proxies for your browser profiles. You can purchase proxies from the [Incogniton proxy shop](https://incogniton.com/) or use an external proxy provider. Choose a suitable proxy based on the location of the business you want to manage or the geographical area you need to check. Once you have your proxy details, you can proceed to create your browser profiles. ### Step 3: Create a Browser Profile in Incogniton - Open Incogniton and click on **New Profile** in the top-right corner of the home screen. - Give the profile a recognisable name based on the client or Google Account it will be used for. - Under the proxy settings, select **Add Proxy** and enter the details provided by your proxy supplier. - Click **Check Proxy** to confirm that the connection is working. - Once you've configured the profile, click **Create Profile** . - Return to your Incogniton home screen and click **Start** beside the newly created profile. Your new browser profile is now ready to use. ### Step 4: Add a Google Account to the Browser Profile - Open the browser profile you just created. - Visit [**Google Business Profile**](https://business.google.com/) or [Google Search](https://www.google.com/) . - Sign in using the Google Account that has been granted access to the client's Business Profile. - If the client has not yet granted access, ask them to add your Google Account under the listing's **People and access** settings and assign you the Manager role. - Once you've accepted the invitation, you can access and manage the client's listing through that browser profile. Repeat Steps 3 and 4 for each Google Account you use to manage your clients' Business Profiles. ### Step 5: Organise Your Client Profiles As you create more browser profiles, organise them into groups to make account management easier. ![Incogniton - Version 5.0.1.3 with a list of browser profiles under the "Oakwood Dental" tab.](https://incogniton.com/wp-content/uploads/2026/11/image-16-1024x585.png) - In Incogniton, select the profiles belonging to a particular client. - Create a group using the client's business name. - Move the relevant browser profiles into that group. - Use clear naming conventions to distinguish between different Google Accounts belonging to the same client. You can follow Incogniton's guide on [**grouping browser profiles**](https://docs.incogniton.com/browser-and-browser-profiles/organize-browser-profiles/group-profiles) for more detailed instructions. If you work with a team, use [**Incogniton Team Management**](https://incogniton.com/features/team-management/) to give employees access to the browser profiles or groups they need. ### Step 6: Manage Multiple Google Business Profiles Now that your browser profiles are set up, you can manage your clients' Google Business Profiles from their respective environments. Open the relevant client profile whenever you need to: - Update business information, including opening hours, contact details, and addresses. - Respond to customer reviews and questions. - Publish business updates and promotional posts. - Upload new photos and other business information. - Check how the listing appears in Google Search and Maps. Because each browser profile maintains its own browsing data and login sessions, you can switch between clients without repeatedly signing in and out of different Google Accounts. Repeat this process for every client you manage, and review your team's access permissions regularly to keep the setup organised. ## Common Mistakes to Avoid When Managing Client Listings ![Four cards displaying common business management issues: "Major changes all at once" with buttons for Name, Address, Phone, and Primary category; "Keyword-stuffed business name" with an example business name and a checkmark for using the real-world name; "One shared Google password" with initials EJ, JS, OB and dots representing a password; and "Access left after offboarding" showing Olivia Brown who left the agency in March and is still a manager.](https://incogniton.com/wp-content/uploads/2026/11/image-17-1024x585.png) Even with the right tools, poor account management practices can create problems. Here are some mistakes local SEO agencies should avoid. ### Making several major changes at once Changing a business's name, address, phone number, and primary category simultaneously can lead to additional verification or review. Make sure every change is accurate and supported by the business's actual details. Where practical, avoid making several unrelated changes at the same time. ### Keyword-stuffing business names Adding location names, services, or keywords to a business name when they are not part of its real-world name violates Google's guidelines. This can lead to listing restrictions or suspension. ### Sharing Google passwords unnecessarily Giving several employees access to one shared Google login makes it difficult to track individual activity and manage permissions. Where possible, request individual Manager access for each authorised team member. ### Forgetting to remove access after offboarding When a client contract ends, remove your team's access from the relevant Business Profile and browser environments. Confirm that the client retains primary ownership and that no unnecessary permissions remain. ## What to do if a Google Business Profile gets suspended Suspensions can happen when Google identifies a profile that may not comply with its guidelines. Sometimes they follow a recent edit or verification request; in other cases, the reason may not be immediately obvious. ![A vertical list of five steps with numbered circles and text descriptions. Step 1 is Don't create a replacement listing. Step 2 is Review recent changes. Step 3 is Gather supporting documents. Step 4 is Appeal through Google. Step 5 is Document the incident.](https://incogniton.com/wp-content/uploads/2026/11/image-18-1024x585.png) If a client's listing is suspended, avoid making rushed changes. Instead, follow a documented process. 1. **Do not create a replacement listing.** Creating a duplicate to get around a suspension can complicate the situation and create additional problems for the business. 2. **Review recent changes.** Check the listing's name, address, phone number, category, website, and other details. Identify any recent changes that might have affected its compliance. 3. **Gather supporting documents.** Depending on the issue, Google may request evidence such as business registration documents, utility bills, photographs of permanent signage, or other proof that the business operates at the stated location. 4. **Use Google's official appeal process.** Follow the instructions in Google's [Business Profile appeals tool](https://support.google.com/business/workflow/13569690?hl=en) . The business owner should remain involved in the process, while your agency can help prepare the supporting information. 5. **Document the incident.** Record when the suspension occurred, what changes preceded it, the evidence submitted, and the appeal outcome. This information can help your team identify recurring problems and improve its processes. ## Conclusion Managing multiple Google Business Profiles is not simply about switching between listings and responding to reviews. It requires a clear approach to account ownership, access permissions, browser sessions, and team responsibilities. Incogniton helps bring these processes together by keeping browser sessions separate and giving teams a structured way to manage multiple client accounts. As your agency grows, that structure makes it easier to onboard new clients, distribute responsibilities, and maintain an orderly workflow. You can [try 10 browser profiles for free](https://incogniton.com/register/) and test the setup with a few client accounts before expanding it across your agency. ## Frequently Asked Questions What is the difference between a GBP owner vs manager? Owners have full control, including adding and removing users and deleting the profile. Managers can edit details, reply to reviews, and post, but cannot manage users or remove the profile. How do I get Google Business Profile manager access for a client? Ask the client to open Business Profile settings, go to People and access, add your Google account email, and choose Manager. You will receive an invite to accept. How can a local SEO agency manage multiple Google Business Profiles safely? Keep clients as primary owners, use manager access, and give each Google account its own browser profile grouped by client. Review who has access to every listing monthly. ## Hide your browser fingerprint Scale safely with isolated browser profiles. FREE built-in proxies Team collaboration 10 profiles for free [Start for free](https://incogniton.com/register/) Table of Contents ## Start your FREE trial today Sign up now and save up to 10 browser profiles. [Try 10 browser profiles for free](https://incogniton.com/register/) ![purple block with 4 profiles and social media icons next to it](https://incogniton.com/wp-content/uploads/2026/03/website-cta-image-1024x1024.png) ## Related articles ![Your Team Logged In. Facebook Saw a Takeover. A notification reads Confirm it’s you, Unusual login detected. 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